Each year presents a perfect moment to appreciate your clients and employees. You might prefer Christmas, birthdays, Thanksgiving, Easter, employees’ week, customer service week, etc. Gifts send a message of gratitude to your clients and employees for all that they do and show them that you value them. Nonetheless, there are certain things that must follow to avoid messing things up with your gift. They include:
Showing preference when offering gifts to your staff is inappropriate. It makes them feel that some of them are more superior and this could affect their productivity negatively. Ensure that the gifts are similar and if they have to be different, their value should not differ substantially.
While uniformity is essential for your employees’ gifts, it doesn’t have to apply for your clients. Giving them a gift that is in line with their preferences can help to give them a gift that makes a lasting impression because the gift will feel personal.
Getting your clients a unique gift or a personalized gift can really make them feel special. Putting a mark of them on the gift will certainly cheer them up.
Do not be tempted to choose gifts which are too personal to a person’s personal taste and habits like a cigarette box, bar set, etc. unless you are certain that they would be thrilled to receive them. Keep your gifts neutral and unisex.
Remember, people come from different backgrounds and what is acceptable in one area might not be accepted the same way elsewhere. For instance, wine is a perfect gift in the Western countries, but might not bring the same effect when offered to someone from the East unless they actually love wine.
Note that, some gift items form an instant connection and are always effective. They are classic and may include a box of chocolate, assorted sweets, fruit basket, and so on.
Ensure that the quality of your gifts is great, especially those which you offer to your clients. Giving poor quality gifts can make them think that you do not care about quality and that can harm your business.
Never leave the price tag of your gift no matter how expensive it is. Let them find out about the price on their own if they wish.
When offering many gifts at once, make use of deals that can help you make money. Go to the companies that manufacture the kind of items you wish to offer.
A gift is as good as it looks. It is the first thing that meets the eyes of those whom you present it to. Ensure that your packaging and presentation are on point.