Online marketing is an act of advertising,promoting and selling products using tools such as blogs,website and social media platforms.. It is the act of promoting , selling and providing services and products online.
It is a plan of action companies are using so as to adapt to changes in technology. Below are some advantages companies get from using online marketing.
Global Customer Reach
The internet has a high number of users and thus is effective mode of communicating to many customers. Products can be sold at any location not necessarily in a shop or store. E-Marketing is not based to a single geographical area.
Marketing online is cheaper than using a physical retail outlet. This is because one is not subjected to paying for rent, commuter allowances and commissions. Also there is less inventory cost because stock is ordered on demand. One is not needed …